BitchBuzz: The Next Big Thing

My latest column:

Women are Key in Discovering the Next Big Thing

The latest innovation from iTunes launched this week. Ping was supposed to revolutionize the music experience. Reviews, however, were tepid. The “social network for music” as Apple promotion called it turned out to be less social than existing networks and not integrated with them, a rather serious miscalculation. It’s possible they rushed the launch to coincide with the iPod re-launch and it will improve, but for the moment, the sizzle just ain’t there.
Everybody’s trying to find the next big thing (remember Google’s Wave and Buzz? Nah, I didn’t think so), but the virtual landscape is getting littered with the bones of a whole lot of misguided attempts to be “the next _______” when that’s really not what we need.
It’s a business kind of outlook (and how well has that served the world lately) that seeks to dislodge a successful product by creating another version of the same with NEW and IMPROVED written across the package.  It’s Coke and Pepsi thinking.  While slow moving organizations decide how to cope with the digital revolution that’s already here, most people are just looking for fun…

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Insanely busy today but I will have some fun tonight that involves friends and drumming, so hurrah! The program for Albacon is coming together despite my lack of minions (where are my minions!), so a little less stress about that. I do have a piece of rather surprising and good news, but anon — off to run errands including getting some food so I don’t have to be embarrassed by my empty fridge.